Inspiration

In an exciting and creative collaboration with XPeng China, Softdream Flora has created a truly unique experience for car buyers. For every customer who purchases a car at XPeng, an exclusive flower gift box is now delivered, containing not only beautiful, preserved flowers, but also the car key in an elegant and decorative way. This luxurious gesture turns the traditional moment of receiving their new car into a memorable and festive experience.

The box is designed with care and attention to detail. It contains a harmonious arrangement of roses, hydrangeas, eucalyptus, pine cones and small berries, creating a balanced mix of colour, shape and texture. Each floral composition is preserved to retain its natural beauty and colour for a long time, making the gift both elegant and durable.

The uniqueness of this gift is that the car key is integrated directly into the flower arrangement, creating a moment of surprise and delight for the customer. When customers open the box to collect their key, they are greeted by a beautiful and festive floral composition - an experience that combines luxury, elegance and personalised attention. Every detail, from the choice of flowers to the placement of the key, is carefully selected to create the perfect first experience for the car owner.

This collaboration is an example of how Softdream Flora works with brands to create unique, memorable experiences through flowers. Instead of traditional gifts, the company offers something that is both aesthetically pleasing and emotionally valuable. By integrating the car key into the flower arrangement, the gift becomes personalised and exclusive - a testament to thoughtfulness and attention to detail.

Luxury floral gifts have long been a way to enhance brand experiences and build stronger customer relationships. By partnering with XPeng China, the company has the opportunity to show its customers appreciation in a creative way that stands out from standard car-buying experiences. This type of gift serves as a powerful brand-building tool, conveying a sense of exclusivity and elegance that customers will never forget.

Softdream Flora always strives to create solutions that are both visually impressive and emotionally engaging. The car key gift box is a great example of the company's expertise in designing canned flower arrangements and how flowers can be used to enhance the customer experience. Each floral composition is carefully handcrafted, ensuring the highest quality and a personalised touch.

In conclusion, this collaboration between Softdream Flora and XPeng China represents a new way of thinking about gifts and customer experiences. Combining elegant flower arrangements with the car key creates a unique, festive and memorable moment for every car buyer. It's a perfect illustration of how creativity, luxury and care can come together in an elegant package that enhances the entire shopping experience.

At Softdream Flora, we love creating personalised and memorable Christmas gifts that combine beauty, sustainability and thoughtfulness. This year we had the great pleasure of collaborating with Farfetch China to design their VIP Christmas gifts - an exclusive project that truly showcases our expertise in preserved flowers and exclusive Christmas wreaths.

Personalised Christmas gifts with preserved flowers

The brief was to create a unique Christmas wreath to be delivered as a VIP gift to Farfetch's most valued customers. We wanted each wreath to feel personalised and exclusive, with carefully selected materials and details. The wreath is made of preserved pine and cypress, which allows it to retain its natural beauty for a long time, without wilting. Pampas grass adds a soft, modern touch, while pine cones and cinnamon sticks convey the classic Christmas feeling. As an extra detail, we have added Christmas tinsel, which creates an elegant and festive impression.

Exclusive details for VIP customers

To make the gift even more unique, we designed a gift ribbon with the Farfetch logo, which is tied around the wreath. This adds to the personalised and exclusive feel and shows consideration for the recipient. Small details make a big difference, and this Christmas gift is a clear example of how personalised touches can enhance the experience of a gift.

Sustainability and quality with tinned flowers

Preserved flowers are perfect for exclusive Christmas gifts as they retain their natural beauty for a long time. The recipient can enjoy their Christmas wreath for several weeks, without the flowers wilting. Softdream Flora combines traditional Christmas materials with modern elements, making our Christmas wreaths both timeless and trendy.

Cooperation with Farfetch China

Working with Farfetch China was both inspiring and educational. We started by discussing their vision and needs, and our design team developed several concepts and samples. After feedback and adjustments, we ended up with a final design that balances naturalness, elegance and Christmas spirit - a perfect exclusive Christmas gift for VIP customers.

The result - a unique Christmas gift

The end result was an exclusive Christmas wreath that conveys both luxury and thoughtfulness. Each wreath was delivered individually packaged, ready to give the recipient a sense of personalisation and quality. This project shows how Softdream Flora can create Christmas gifts that stand out and leave a lasting impression.

Softdream Flora's philosophy

At Softdream Flora, we strive to create more than just beautiful arrangements. Our Christmas gifts, preserved flowers and exclusive Christmas wreaths are designed to convey emotion, experience and care. Through partnerships with international players like Farfetch, we show how our expertise can meet different needs and create personalised gifts of high quality.

We look forward to more exciting projects where we can combine creativity, sustainability and design to create exclusive and personalised Christmas gifts that are appreciated by all recipients.

When the world's most iconic fashion house meets exclusive floral design, something truly unique is created. Softdream Flora has recently had the honour of working with Dior Shanghai to create a bespoke gift box for their VIP clients - an experience that combines luxury, elegance and floral art at the highest level.

A meeting of fashion and floral design

Dior is synonymous with sophisticated style and timeless elegance, and it was these very values that formed the basis of the brief for Softdream Flora. The goal was to create a flower box that not only complemented the brand's exclusive image, but also conveyed a sense of care, luxury and refined aesthetics.

Softdream Flora, known for its preserved flowers and sustainable design solutions, saw this as a chance to combine its unique choice of materials with Dior's artistic expression. The result is a gift box that is as beautiful as it is long-lasting. a commemorative gift that VIP customers can keep for a long time.

The design - every detail counts

The gift box is carefully crafted with the highest precision. The inside is adorned with a hand-picked combination of preserved flowers in soft, harmonious shades, chosen to reflect Dior's colour palette. Each flower is carefully placed to create a perfect balance between shape, colour and volume.

The packaging itself is part of the experience - an exclusive box with an elegant silhouette and premium feel that matches the Dior brand identity. When the lid is lifted, the recipient is greeted by a sea of beautiful flowers that both smell and look like freshly picked, even though they will retain their appearance for months or years.

Sustainability and exclusivity go hand in hand

One of Softdream Flora's strengths is offering luxurious flower arrangements that are sustainable over time. By using preserved flowers, arrangements can be created that don't require water or special care, making them perfect for exclusive, long-lasting gifts. This makes them an ideal choice for a brand like Dior, where quality and longevity are key values.

A unique gift for special customers

VIP customers expect something out of the ordinary - and this gift box delivers just that. It's more than just a floral decoration; it's an experience, a work of art and a memory all in one. Combining Softdream Flora's expertise in floral design with the warmth and elegance of the Dior brand, they have created a product that surprises and touches.

The importance of co-operation

For Softdream Flora, the collaboration with Dior Shanghai is proof that their vision of combining sustainability with exclusive design has a natural place even in the most prestigious contexts. It is also a confirmation that their craftsmanship and attention to detail are of the highest international standard.

"We wanted to create something that felt both Dior and Softdream Flora - timeless, elegant and with a touch of nature's magic," says Ye Su, founder and florist at Softdream Flora. "Every flower and every detail was chosen to create a sense of luxury and care that VIP clients would remember."

Want to create your own unique product with us? Contact us today to realise your idea!

A wedding is one of life's greatest celebrations, and nothing sets the mood quite like wedding flowers. Flowers are more than just decoration - they carry symbolism, emotion and become a common thread that ties the whole day together. Saying 'I do' is a moment of a lifetime, and beautiful wedding flowers create an atmosphere as timeless as love itself. Our tinned flowers for weddings look natural and vibrant, but without wilted leaves, stress or unnecessary waste. They're durable, beautiful and perfect for those who want magical wedding flowers that last longer than a day.

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Wedding arch - a fabulous frame for your wedding flowers

A wedding arch is more than a decoration - it becomes a symbolic frame for the ceremony itself. Our popular wedding arch is a favourite among brides and grooms as it is framed with wedding flowers that create a romantic backdrop to both the ceremony and the photo shoot. A floral arch can be decorated with anything from soft pastel blooms to grand explosions of colour. It's stylish, magical and completely maintenance-free. Many couples also choose to move the arch from the wedding venue to the dinner, where it becomes a beautiful backdrop for photos.creates a romantic backdrop for both the ceremony and the photo shoot - stylish, magical and completely maintenance-free.

Table decorations - wedding flowers that transform the party

When guests sit down at the table, they should feel warmth, elegance and a festive atmosphere. This is where table decorations play a crucial role. Wedding flowers in the form of floral arrangements make the difference between a beautiful wedding and an unforgettable experience. Our arrangements match your colour theme and can be adapted to anything from large long tables to small, intimate round tables.

Whether you dream of classic white wedding flowers, romantic pink tones or modern touches of dried flowers, we'll make sure your table decorations harmonise with the rest of the wedding.

Bridal bouquet, bridesmaid bouquet & buttonhole flower - the heart of your wedding flowers

A bridal bouquet is the crown jewel of wedding flowers. It should reflect the bride's personality and be at the centre of both style and emotion. Our bridal bouquets are designed to stay perfect all day - and can be kept as a keepsake in a beautiful box.

• Bridal bouquet - larger and more lavish, often with a combination of colours and flowers that reflect the bride's style.
• Bouquet of ferns - a simpler and smaller version of the bridal bouquet, which creates harmony among the bridal party.
• Buttonhole flower - a small flower carried by the groom, best man and close family members. It is discreet but ties in the theme with the bride's bouquet.

Together, these three elements create a whole in which all the flowers harmonise and enhance the feel of the wedding.

Floral wreaths - romantic wedding flowers for a personalised touch

Floral wreaths are a beautiful and romantic detail that makes the wedding flowers even more personal. We make handmade wreaths for the bride, bridesmaids or children - a lovely touch for both weddings and parties. A flower wreath can be made in classic white, pastel or bright colours, depending on the theme you want to highlight.

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Trends in wedding bouquets

Wedding trends are constantly changing, and wedding flowers are following suit. Right now, some of the biggest trends are:

• Natural and airy bouquets with touches of dried flowers and pampas grass.
• Small and minimalistic bouquets for brides who want a stylish look.
• Bouquets in bright colours like blue, yellow or red for a modern statement.
• Monochrome bouquets where the flowers are in the same colour for an elegant overall impression.

Whether you want to follow the latest trends or create something timeless, your wedding flowers can be moulded to your exact specifications.

Help with planning - be on time

Planning is the key to a successful wedding, and that includes wedding flowers. By planning well in advance, you can ensure that everything from the bridal bouquet to the table decorations is ready in time. We recommend that you start planning your wedding flowers at least 2-6 months before the wedding, especially if you have a specific theme or colour scheme. We'll be happy to help you with advice and planning, so that the flowers match the venue, the dresses and the rest of the decorations.

Storage of wedding flowers after the wedding

Many couples want to keep their wedding flowers as a keepsake. With tinned flowers, this is easy - the bouquet will never wilt. It can be kept in a box or frame, or placed in your home as a constant reminder of your big day. For those who choose fresh flowers, there are also methods such as drying or pressing to preserve the memory.

Colour themes and how wedding flowers can match them

A well thought-out colour theme makes a big difference to the overall impression. Wedding flowers can be customised to enhance everything from the bride's dress to the napkins and decor of the venue.

• Classic white and green for a timeless and elegant look.
• Pastel colours for a romantic feel.
• Strong contrasts for a modern and bold wedding.
• Rustic tones with earthy colours for country weddings.

Flowers tie the whole aesthetic of the wedding together, and by planning the colours you can achieve a harmonious and thoughtful look.

Transport and delivery of wedding flowers

Transporting wedding flowers is often a forgotten detail, but one of the most important. We offer safe transport and delivery throughout Sweden, with secure packaging so that your flowers arrive in perfect condition. In Stockholm, you can also hire complete flower arrangements - we take care of everything from delivery and set-up to collection after the wedding. This gives you the freedom to enjoy your day without stress.

Wedding flowers for photo location

Photographs are memories that last a lifetime, and the right flowers can transform your images. We offer floral arrangements for photo locations, such as flower arches, flower walls or small arrangements that enhance the setting. This way, your wedding photos will be as flowery as the day itself.

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Why you should choose our wedding flowers

✔️ Maintenance-free & sustainable - our tinned wedding flowers never wilt

✔️ Customised flower design - we create wedding flowers based on your wishes

✔️ Renting in Stockholm or buying with delivery throughout Sweden

✔️ We take care of everything when renting - from delivery to collection

✔️ Environmentally friendly alternative - no waste of cut flowers

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Rent or buy - choose what suits you

Rental service available in Stockholm

Need help with on-site decoration? Then you can hire wedding flowers in Stockholm - we'll take care of the delivery, set-up and collection so you can focus on your day. Perfect for stress-free weddings and events. Our wedding arches and table decorations are particularly popular for hire - they instantly create a magical and cohesive feel to the room.

Rent for events

Buying wedding flowers? We deliver throughout Sweden

Do you prefer to buy your wedding flowers? We deliver bridal bouquets, flower wreaths and special arrangements throughout Sweden - safely and beautifully packaged.

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Frequently asked questions about wedding flowers (FAQ)

How far in advance should I book my wedding flowers?

We recommend booking 2-6 months in advance, especially if you have specific requests.

Can I rent wedding flowers instead of buying?

Yes, in Stockholm we offer flower arrangement hire with delivery, set up and collection.

What is the advantage of tinned wedding flowers?

They never wilt, require no watering and can be kept as a memento after the wedding.

Do you deliver wedding flowers throughout Sweden?

Yes, we send bridal bouquets, wreaths and special arrangements safely and securely all over the country.

How do I match my wedding flowers with my colour theme?

We help you choose flowers that harmonise with dresses, furnishings and other decorations for a uniform style.

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Ready to create your dream wedding with unique wedding flowers that last?

Contact us at butik@softdreamflora.com or book a planning meeting via our website.

At a time when many people want to make sustainable choices and think more environmentally conscious, it is also becoming more important to think about the types of products we bring into our homes. Flowers are a perfect example. For a long time, artificial flowers have been the obvious alternative to fresh cut flowers - but today there is something that is both more beautiful and much more sustainable: tinned flowers.

Here, we dive into the differences between artificial flowers and tinned flowers - and tell you why we think the latter is a far better choice for both you and the environment.

What are artificial flowers?

Artificial flowers are just what they sound like - flowers made from synthetic materials such as plastic or polyester. They have been around for many years and are often seen in homes, offices, events and public spaces.

Advantages of artificial flowers

Artificial flowers have some obvious advantages that have made them popular:

• They never wither.
• They do not need water or any care.
• They come in a wide range of colours and shapes.
• They are cheaper to buy.

But despite these advantages, there are many drawbacks to artificial flowers that make them an inferior choice in today's modern and environmentally conscious society.

Disadvantages of artificial flowers

1. they are not kind to the environment

Artificial flowers are made from oil-based plastics and synthetic materials. The production of these materials requires a lot of energy and contributes to greenhouse gases. Once discarded, artificial flowers often become non-biodegradable waste that pollutes our landfills and oceans.

Artificial flowers cannot be composted and they take hundreds of years to decompose. This means that every artificial flower you buy and throw away will remain in the environment long after you have forgotten about it.

2. they often look... fake

Despite advances in manufacturing, artificial flowers often look artificial. They lack the natural texture and scent that real flowers have. For those who want to create a beautiful and authentic environment in their home or office, artificial flowers can often spoil the overall impression. Although some are beautifully made, they often lack that natural touch, softness and scent. They look like what they are: plastic or polyester.

3. they get dusty and boring over time

Artificial flowers fade over time, get dust that is difficult to remove, and can crack or become warped. They can quickly look dull and cheap, which often makes you want to replace them.

4. not as sustainable as you think

Although artificial flowers don't wilt, they don't last forever as you might think - they often lose colour, shape and feel over time and eventually need to be replaced. This means that in practice, people buy new artificial flowers more often than they intended, further increasing consumption and environmental impact.

What are tinned flowers?

Preserved flowers are real flowers that have undergone a preservation process where their natural moisture is replaced by a biodegradable liquid. As a result, the flowers retain their natural appearance, softness and colour - but without wilting.

Preserved flowers look and feel like living flowers, but last for months or years without watering or care. With Softdream, we guarantee a one-year shelf life on our tinned flowers. Find out more about how tinned flowers are produced.

Why we love tinned flowers

1. better for the environment

Preserved flowers are a significantly more environmentally friendly option than artificial flowers. Because they are based on real flowers and not plastic, their carbon footprint is much smaller. They are biodegradable and contain no toxic plastics.

Softdream takes the environment into account right from the cultivation stage - sustainability permeates the entire process, from soil to finished flower.

2. they are naturally beautiful

Preserved flowers look real - because they are. They retain their natural texture, colour and shape, and give an exclusive and elegant impression that plastic flowers cannot replicate.

They are perfect for home decoration, wedding bouquets, restaurants, hotels and offices. Where artificial flowers can look cheap, tinned flowers add class.

3. maintenance-free but alive

Preserved flowers need no water, no soil and no light - just like artificial flowers. But unlike artificial flowers, they look much more alive. They require virtually no maintenance, except that you can occasionally blow away some dust.

4. Sustainability

Preserved flowers can last up to several years with the right care and with Softdream we guarantee a one-year shelf life on all our preserved flowers.

This makes them a more sustainable option compared to cut flowers.

5. affordable with a sense of quality

At first glance, tinned flowers may seem more expensive than artificial flowers - but they last just as long and feel much more natural and alive.

While there are higher quality artificial flowers that look quite realistic - and they can even cost more than tinned flowers. But a closer look reveals that they're fake, and they still come with the environmental problems of plastic.

Final words

Artificial flowers have had their place - but today there are better alternatives. Preserved flowers are as beautiful as fresh ones, as easy to care for as artificial ones, yet more sustainable, environmentally friendly and affordable.

Do you want a greener home, an exclusive gift or a stylish flower decoration that lasts?

Say goodbye to plastic - and yes to tinned food.