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When the world's most iconic fashion house meets exclusive floral design, something truly unique is created. Softdream Flora has recently had the honour of working with Dior Shanghai to create a bespoke gift box for their VIP clients - an experience that combines luxury, elegance and floral art at the highest level.
A meeting of fashion and floral design
Dior is synonymous with sophisticated style and timeless elegance, and it was these very values that formed the basis of the brief for Softdream Flora. The goal was to create a flower box that not only complemented the brand's exclusive image, but also conveyed a sense of care, luxury and refined aesthetics.
Softdream Flora, known for its preserved flowers and sustainable design solutions, saw this as a chance to combine its unique choice of materials with Dior's artistic expression. The result is a gift box that is as beautiful as it is long-lasting. a commemorative gift that VIP customers can keep for a long time.
The design - every detail counts
The gift box is carefully crafted with the highest precision. The inside is adorned with a hand-picked combination of preserved flowers in soft, harmonious shades, chosen to reflect Dior's colour palette. Each flower is carefully placed to create a perfect balance between shape, colour and volume.
The packaging itself is part of the experience - an exclusive box with an elegant silhouette and premium feel that matches the Dior brand identity. When the lid is lifted, the recipient is greeted by a sea of beautiful flowers that both smell and look like freshly picked, even though they will retain their appearance for months or years.
Sustainability and exclusivity go hand in hand
One of Softdream Flora's strengths is offering luxurious flower arrangements that are sustainable over time. By using preserved flowers, arrangements can be created that don't require water or special care, making them perfect for exclusive, long-lasting gifts. This makes them an ideal choice for a brand like Dior, where quality and longevity are key values.
A unique gift for special customers
VIP customers expect something out of the ordinary - and this gift box delivers just that. It's more than just a floral decoration; it's an experience, a work of art and a memory all in one. Combining Softdream Flora's expertise in floral design with the warmth and elegance of the Dior brand, they have created a product that surprises and touches.
The importance of co-operation
For Softdream Flora, the collaboration with Dior Shanghai is proof that their vision of combining sustainability with exclusive design has a natural place even in the most prestigious contexts. It is also a confirmation that their craftsmanship and attention to detail are of the highest international standard.
"We wanted to create something that felt both Dior and Softdream Flora - timeless, elegant and with a touch of nature's magic," says Ye Su, founder and florist at Softdream Flora. "Every flower and every detail was chosen to create a sense of luxury and care that VIP clients would remember."
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