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Privacy policy

Last updated: 15 April 2024

Softdream Flora & Art AB ("Soft Dream Flora", "we", "us", "our"), org.nr 559497-0658, recognises the importance of protecting your privacy. We have put in place strict procedures and security measures to protect the personal data you provide to us.

The purpose of this privacy policy is for you as a customer to understand how we process your personal data, and for you to feel confident that the processing is done in accordance with General Data Protection Regulation (GDPR) and other applicable data protection legislation. The policy also describes your rights towards us and how you can exercise them.

By shopping with us or using our services, you acknowledge that you have read and understood the contents of this Privacy Policy.

This policy is addressed to you if you belong to one or more of the following categories:

  • Webshop customers (customers who shop online via softdreamflora.se)
  • Newsletter subscribers
  • Website users

1. Who is responsible for processing your data?

Softdream Flora & Art AB is the data controller for your data. We may use carefully selected partners as data processors, who only process data according to our instructions.

Contact:

Visiting address (by appointment only): Element Stockholm, Jakobsgatan 3, 111 44 Stockholm

Registration address: Snörmakarvägen 29, 16838 Bromma

E-mail: info@softdreamflora.com

Privacy: privacy@softdreamflora.se

The online store is responsible for the collection, processing and use of your personal information.

You can access what information we have stored about you at any time or use the right you have to delete the data.

2. What personal data we process, purpose and legal basis

2.1 Webshop customers

When you make a purchase with us, we collect your name, email, phone number, delivery and billing address (street address, postcode, city, country) and order information. This data is used to:

  • Process and deliver your order.
  • Managing returns, complaints and claims.
  • Contact you with order status and delivery information.

Legal basis: The processing is necessary to fulfil our contract with you.

We also save your purchase history to facilitate the administration of any complaints. This processing is done with the support of legitimate interest.

Data on returns is also stored for accounting purposes according to legal obligation.

Your email address may be used for marketing purposes (newsletters, offers). Legal basis: legitimate interest to promote our products, with the possibility for you to unsubscribe at any time.

Payment details are always handled by a third-party provider (payment service). Softdream Flora & Art AB never stores your full payment details.

2.2 Newsletter subscribers

If you choose to subscribe to our newsletter, we will process your email address to send you information, inspiration and offers.

Legal basis: Consent (you can withdraw your consent at any time by clicking on "unsubscribe" in our mailings).

2.3 Website users

When you visit our website, we collect technical data such as IP address, device information, browser settings and cookies. This is used to analyse traffic, improve our services and personalise content.

Legal basis: Legitimate interest to improve our website and your user experience.

Please note that an IP address by itself does not directly identify you, but in combination with other data it may be possible. Softdream Flora & Art AB will not actively seek to identify you as a website user.

3. sharing of your personal data

We never sell your personal data to third parties. Your data may be shared with:

  • Payment service providers (for payment).
  • Logistics companies (for the delivery of goods).
  • IT and operations providers (for the operation, hosting and support of the website).
  • Authorities (if we are legally obliged to disclose the data).

All parties who process personal data on our behalf act as data processors and may only process the data according to our instructions.

4. storage time

  • Purchase history is saved in 7 years in accordance with the Accounting Act.
  • Customer communications are stored for a maximum of 3 years.
  • Newsletter data is stored until you deregister you.
  • Cookies are stored according to the settings in our Cookie Policy.

5. your rights

You have the right to:

  • Access the personal data we process about you.
  • Request correction of incorrect data.
  • Request erasure of data ('right to be forgotten')
  • Restrict the processing of data.
  • Object to processing based on legitimate interest.
  • Get your data in a structured format (data portability).
  • File a complaint with The Authority for the Protection of Privacy (IMY).

To exercise your rights, please contact us via privacy@softdreamflora.se.

6. cookies

We use cookies and similar technologies to improve your user experience, analyse traffic and personalise offers. For more information, see our separate Cookie Policy.

7. children's privacy

Softdream Flora & Art AB does not knowingly collect personal data from persons under the age of 16. If you are under 18, you must have parental consent to shop with us.

8. Changes to the policy

We reserve the right to update this privacy policy. The latest version is always published on our website.