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At Softdream Flora, we love creating personalised and memorable Christmas gifts that combine beauty, sustainability and thoughtfulness. This year we had the great pleasure of collaborating with Farfetch China to design their VIP Christmas gifts - an exclusive project that truly showcases our expertise in preserved flowers and exclusive Christmas wreaths.
Personalised Christmas gifts with preserved flowers
The brief was to create a unique Christmas wreath to be delivered as a VIP gift to Farfetch's most valued customers. We wanted each wreath to feel personalised and exclusive, with carefully selected materials and details. The wreath is made of preserved pine and cypress, which allows it to retain its natural beauty for a long time, without wilting. Pampas grass adds a soft, modern touch, while pine cones and cinnamon sticks convey the classic Christmas feeling. As an extra detail, we have added Christmas tinsel, which creates an elegant and festive impression.
Exclusive details for VIP customers
To make the gift even more unique, we designed a gift ribbon with the Farfetch logo, which is tied around the wreath. This adds to the personalised and exclusive feel and shows consideration for the recipient. Small details make a big difference, and this Christmas gift is a clear example of how personalised touches can enhance the experience of a gift.
Sustainability and quality with tinned flowers
Preserved flowers are perfect for exclusive Christmas gifts as they retain their natural beauty for a long time. The recipient can enjoy their Christmas wreath for several weeks, without the flowers wilting. Softdream Flora combines traditional Christmas materials with modern elements, making our Christmas wreaths both timeless and trendy.
Cooperation with Farfetch China
Working with Farfetch China was both inspiring and educational. We started by discussing their vision and needs, and our design team developed several concepts and samples. After feedback and adjustments, we ended up with a final design that balances naturalness, elegance and Christmas spirit - a perfect exclusive Christmas gift for VIP customers.
The result - a unique Christmas gift
The end result was an exclusive Christmas wreath that conveys both luxury and thoughtfulness. Each wreath was delivered individually packaged, ready to give the recipient a sense of personalisation and quality. This project shows how Softdream Flora can create Christmas gifts that stand out and leave a lasting impression.
Softdream Flora's philosophy
At Softdream Flora, we strive to create more than just beautiful arrangements. Our Christmas gifts, preserved flowers and exclusive Christmas wreaths are designed to convey emotion, experience and care. Through partnerships with international players like Farfetch, we show how our expertise can meet different needs and create personalised gifts of high quality.
We look forward to more exciting projects where we can combine creativity, sustainability and design to create exclusive and personalised Christmas gifts that are appreciated by all recipients.